Indigenous Cinema Alliance Celebrates 10-Year Milestone with Exciting New Projects and Partnerships at the 2025 European Film Market

The Indigenous Cinema Alliance will celebrate 10 years of showcasing the best in global Indigenous film and television with an exciting lineup of films and events designed to elevate and honor this work on a major international stage at the 2025 European Film Market and Berlinale.

Founded in 2015, The Indigenous Cinema Alliance (ICA), formerly the NATIVe Indigenous Cinema Stand, has been officially partnered with the European Film Market (EFM) in Berlin since 2015. This market stand showcases market-ready feature films by Indigenous artists worldwide. Managed by imagineNATIVE, ICA represents international partners, including film festivals, film commissions, and film institutes.

Since 2016, the ICA Fellows Programme has been a key component, bringing a roster of international Indigenous producers to the market. This professional development opportunity allows Indigenous producers to attend the EFM with a market-ready feature film project. The program is a unique fellowship that promotes Indigenous feature film projects through the ICA Stand and offers curated activities to maximize their EFM experience. The ICA Fellows Programme assembles a select group of Indigenous producers from the Partners’ regions, providing them with specialized training, meetings, networking events, panels, and social activities to enhance their EFM and Berlinale experience.

In 2024, ICA updated its strategy to expand its work as a global promotional agency focusing on promoting, assisting, and advising on the sales and marketing of Indigenous films.

Current partner organizations include founding partners imagineNATIVE (iN) and the International Sami Film Institute (ISFI), alongside 4th World Media Lab, Film.gl, Pacific Islanders in Communications (PIC), Winda Film Festival, If Not US Then Who? (INUTW), Mullu, and Pacific Islands Screen Artists (PISA).

ICA’S EFM 2025 EVENTS